Fairphone 4
Launch & Launch Event
The Challenge
Fairphone, a pioneering social enterprise, leads the charge in developing environmentally conscious smartphones.
For their groundbreaking Fairphone 4 release, they needed an innovative launch strategy that would engage both media professionals and conscious consumers while amplifying their sustainability message across Europe.
Broadcasted live, privately for some and open for everyone
We created a dynamic hybrid launch experience that combined exclusive media access with broad public reach, resulting in unprecedented engagement and market penetration.
Media, ambassadors, and key influencers could view the private broadcast on a private landing page. Where they could participate in the Fairphone 4 product, reveal live-stream.
However, the public could follow the broadcast of the second open live stream on the landing page, Youtube and Instagram Live. The landing page got stunning 45.000 page views in the launch week.
Asking Live Questions
Throughout the entire launch event Fairphone received more than 1500 questions in the comments of our custom build landing pages and the streaming platforms.
Top questions filtered by moderators answered by the CEO, Director of Impact Innovation, VP Of Products Operations and the moderator.
Giving the experience a personal, human touch.
Video introduction & product reveal
Both events kicked off with an introduction by the Fairphone CEO Eva Gouwens welcoming participants. The new phone and modules were then revealed trough an product video.
Demo phone & in-store video's
To strengthen the visibility at the point of purchase. Fairphone asked peejee.tv to create the visuals in all the Fairphone partners’ stores.
We created strong visuals that grab the people’s attention and share Fairphone’s story in a straightforward, visual way on the phone and the screens in-store.
Deliverables in-store screen content Video clips, in 9:16 aspect ratio and 16:9 and still images all in 6 language versions: with German, Dutch, English, French, Swedish, Danish
Video tutorials
As the Fairphone 4 is a mobile phone that its users can easily repair, we created eight tutorials on how to do so.
By teaming up with Orange, T-Mobile, Media Markt, Gigantti, 1&1, KPN, 1&1, a broader audience will experience the Fairphone for the first time.
To train all the sales representatives of more than 2000 retailers around Europe, we created training video’s in their native language.
Its purpose is to educate the sales reps about what Fairphone stands for and go more in-depth about the brand, Fair materials, Fair working conditions and the new Fairphone 4 product.
Livestream
Credits
Client: Fairphone
Ewa Skotnicki
Lora Haspels
Jan Blaffert
Sharon van der Hagen
Kim de Winter
Production: Peejee.tv
Product launch video:
Producer: Peejee Doorduin
Production: Marieke Konijn
Director: Libbe van Dijk
DOP: Thomas Fibbe
1st AC: Maurice Visser
Snorricam: Peejee Doorduin
Creative Direction/Edit/Grading: Yori van Gerven
Compositing/Animation: Taco Potma
Stylist: Inge de Lange
Make Up: Carmen Gonzalez
Storyboarding: Dave Elderenbosch
Models: Foto Formation
Cast: Lianne & Maarten
Phone demo & In-store videos:
Concept & animation: Taco Potma
Livestream:
Production: Marieke Konijn
Camera operators: Sjors Ruijter, Joep van Diejen
Design: Taco Potma @tacopotma
Animations & Titles: Taco Potma & Styn Dirkx
Vmix operator: Peejee Doorduin
Landing pages & Live chat integration: Ingo Valente
Moderators: Verena Kitowski, Ioiana Luncheon, Kim de Winter, Lora Haspels, Jenni Salli, Ewa Skotnicki, Lotta Heilscher, Rae Alexander
Trainings video:
Edit: Styn Dirkx @dirkxdesign / Peejee Doorduin
Animation: Styn Dirkx
Translations: Victoire Jacasson
Tutorials:
Production: Marieke Konijn
Script: Jan Blaffert
DOP: Peejee Doorduin
Edit & Animation: Styn Dirkx