Holland Heineken House

An Olympic journey in 360 degrees.

Let’s show the world some orange!

During the Olympic Games, Heineken and Samsung were looking to produce unique 360-degree videos, so that viewers from around the globe could experience the atmosphere in the Holland Heineken House to the max.


From the construction of the Brazilian urban beach, club-style inspired Holland Heineken House to the medal celebration of athletes and afterparties with artists, bands, and DJs; with the Samsung Gear VR, it’s just like being at the sunny and vibrant Holland Heineken House in Rio!


Together with Boomerang Create, I was responsible for directing, managing the camera team, editing and stitching the videos in a short amount of time.

 

 
 

The Olympic Challenge

During the 16 days of the 2016 Olympics, the Dutch athletes won an impressive amount of 19 medals. That meant; almost every day, one or more celebrations that wanted to be captured, covering the ceremony from 7 different angles in 360.

 

Every 360 celebration video needed to be delivered at 8:00 AM in the Netherlands, meaning there were only 3 hours for stitching, editing, and post-production. With this tied timeframe, a super-fast render node was custom built and brought in for computing of the stitch.

Wonderment

Samsung and Heineken have given gold medalist Dorian van Rijsselberghe the surprise of his life during his homage at the Holland Heineken House.

On stage, he is told by presenter Humberto Tan that his friends and family have a special message for him, which he can view with the Samsung Gear VR.

 

When Dorian puts on the Virtual Reality glasses, the audience also sees the 360-degree video on the screen behind him. In the 360, Dorian sees his family and friends standing in a circle around him. While Dorian is standing on the stage wearing glasses and hearing the beautiful messages from his friends and family, his best friends sneak silently onto the stage. When Dorian’s brother gives him a hug in the video, Dorian also gets a real hug from his brother on stage. Dorian takes off his glasses and sees his brother and best friend standing in front of him. A fantastic surprise for the Olympic champion in the RS: X class.