Levi's Flagship Store Paris
Gesture-based interactive retail wall
As the undisputed leader in the casual wear industry, Levi’s is committed to creating the styles that their customers love while also preserving the environment. In order to do this, the company is transitioning to make goods that are better sourced and better manufactured, with a focus on longevity.
immersive installation
To showcase this commitment, Levi’s partnered with a Matte, OneDisplay Solutions and Peejee.tv to create an immersive installation for their flagship store on the Champs-Elysees in Paris.
The installation, called the Landing zone, is an interactive retail wall that is based on gestures.
Using a depth camera, the installation responds to the viewer’s movements, allowing them to control and explore a simulated reality.
Buy Better, Wear Longer
The installation is inspired by Levi’s “Buy Better, Wear Longer” campaign, which encourages consumers to be more intentional about their clothing choices and to invest in quality items that will last for generations.
gesture-based technology
The use of a depth camera in the installation will lend a sense of life and connection to the installation. Create a stronger bond with their guests.
Since the numerous layers are governed by an algorithm, the motion is smooth and responsive to the viewer’s actions, as detected by a computer using a depth camera.
This means the user’s actual motions are converted into virtual forces that act on the visual layers.
Overall, the immersive installation at Levi’s flagship store on the Champs-Elysees showcases the company’s commitment to sustainability and to creating products that are better for the world. By using innovative technology and design, Levi’s is able to engage and inspire their customers, while also promoting their values and mission.
Credits
Client: Levi’s
Mariella Finiguerra
Marie Reiser
Geoffrey Mandeville
Retail development and construction : Found Amsterdam
Cees Getkate
Retail design: Matte
Lead Designer: Yew Kee Chung
Hardware & Led: One Display Solution
Sebastiaan van Tongeren
Interactive development:
Cas Dekker & Peejee Doorduin
Screen design:
Jeroen Krielaars
Behind the Scene:
Sjors Ruijter
Editor:
Ivana Reekers