T-Mobile Live tv commercials

T-Mobile, in collaboration with the advertising agency Anomaly, has a scoop. To prove that the provider has the best 4G network with the most reliable connection, it took up the challenge to create and stream several commercials live on national television via their 4G network.


It was up to director Johan Kramer from Halal.amsterdam to create these first-ever live commercials produced in the Netherlands.


Unlimited 4G

In cooperation with the technical department of T-mobile, we pre-scanned all possible locations. We had to be sure all the sites had the needed bandwidth.


We weren’t allowed to take shortcuts, like using wifi or add additional 4g cell towers or boosters.


As concrete, metal structures, and low emission glass windows can damp the signal between 19dB and 30dB, which implies bandwidth loss and a consistent stream is in jeopardy.


Our technical team performed field tests and measurements. Eventually, all selected locations had perfect coverage, which gave us a lot of confidence. Seven locations remained; In Den Haag, Groningen, Eindhoven, and Amsterdam.




Randy van Essen

Wilma Hagebeuk

Sandra Simons



Head of production:Julia Llamas

Creatives:  Martin Ginsborg, Sharif Abdel Mawla, Michael Middelkoop 
RTV: Karen Whitehouse


Production Agency – Halal Amsterdam
Director – Johan Kramer
Assistant to director – Tineke van Ginkel
Head of Production – Christel Hofstee
Producer – Judith Engels, Floor Schroeiers, Sara Nix, Bo Polak, Monique van Beckhoven
Production Manager – Job Sanders
Production coordinator – Farah Abdi, Ina Van Beek, Floris Loeff, Kes Antoniesen

Director of Photography – Lex Brand
Camera operators – Lex Brand, Tim Kerbosch, Ruben Faber, Ruben van Duijn, Leen Thijsen
1st AD – Jurriaan Rohde
2nd AD – Lino Kempees
Gaffer – Christophe Vingerhoeds,
Best Boy – Marcel Brugman

Production Design – Rikke Jelier
Setdresser – Bolek van Blokland, Floor Francken, Elsje de Bruijn
Carpenter – Robert Spanjer
Behind the scenes – Daan van Asch, Paul Roest, Momo Hammouchi, Tomas Overtoom, Marina Meijer
Crowd Control – 4 man via Ground Contro

Technical Production

Technical Production Agency – Next Empire
Technical Producer – Vincent Lindeboom
Head Technician – Peejee Doorduin
1st Assistant Technician – Huibert Koning
2nd Assistant Technician – Pieter Jongsma
3rd Assistant Technicians – Martijn Pannevis, Fabian Krausz, Auke Roggeveen, Feline Armin

Art Direction

Jelier & Schaaf


Editor making off – Kevin Whelan

Behind the scenes