Living in a transient, globalised world, Multi-Local acknowledges what impact cultural influences have on society and what the benefits are in celebrating them. This means valuing inclusivity over appropriation and adjusting the world’s gaze to embrace exchange, creative integrity and diverse identities. Global design is no longer led by the West. Instead, there are strong design influences coming from Asia, the Middle East and African countries, where cultural heritage is cherished and layered with global influences. Embracing Multi-Local means the impact of cultural influences on society and the benefit in celebrating them are acknowledged.
An interactive videomachine with Stijlinstituut Amsterdam for Heimtextil
The Totem of Life is a curated visual experience. It stimulates interaction as visitors can record themselves and have their visuals projected onto 16 screens. The Totem represents a statement of cultural diversity; people who come from all around the world, with different backgrounds, ideas of beauty, style and values.
Credits
Multi Local Trendspace by Stijlinstituut Amsterdam / Anne Marie Commandeur
Concept & Design: Grietje Schepers, Harm Rensink
Research: Berlinda van Dam, Hilde Koenders, Irene van Doesburg, Grietje Schepers, Harm Rensink, Katy Grieve
Photography: Jan Hoek & Stephen Tayo Video installation: Peejee Doorduin & Jean Jaques Warmerdam
Event photography: Jeroen van der Wielen, Oscar Vinck, Casper Smit